Augmented Reality

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  • InsideAR San Francisco Speaker Spotlight: Court Westcott from Commodore Partners

    Augmented Blog
    Anett Gläsel-Maslov
    30 Mar 2015 | 3:35 am
    InsideAR San Francisco is coming up in two months and we're making sure to gather the best experts from the A-R industry for our conference agenda. Starting today, we’ll introduce each of our speakers in a spotlight interview. They'll touch upon what they plan to present at InsideAR, where they see the future of A-R, and which technology they're most excited about.Our second speaker spotlight will introduce Court Westcott to you. He is Managing Partner at Commodore Partners, a private technology and real estate investment company. Prior to this, Court worked in the video surveillance…
  • Visa Augmented Reality campaign

    realareal.com
    Kiran Voleti
    23 Mar 2015 | 11:16 pm
    Working for Visa – supplier of payment solutions – Lemon&Orange created one of the largest interactive augmented reality based campaigns in Poland. The road show for the campaign “Try something new with Visa” using augmented reality technology featured events in Warsaw, Krakow, Wrocław and Gdansk. During the four weekend promotional events, residents of the largest Polish cities could experience “something new”. It was possible thanks to augmented reality technology combining the real world with the computer-generated one. Images from the camera…
  • Museu do Futebol and Zugara Launch Virtual Soccer Jersey Try On

    Zugara
    Matthew Szymczyk
    18 Mar 2015 | 9:42 am
    In Brazil, Museu do Futebol (Museum of Football) has deployed 2 Kinect-based installations for museum visitors to try on virtual football (soccer) jerseys.  The virtual dressing room experience is part of an interactive Libertadores exhibition and allows visitors to virtually join iconic Brazilian football teams.  The installations are cornerstones of the exhibition will be available with our WSS for Kiosks software throughout the year. Our WSS for Kiosks mobile admin system enables CRM opportunities where visitors can enter their name and email on tablets to access, share and print…
  • Wearables to Become a Mainstream Technology in Next 5 Years

    Augmented Reality Trends
    Amber
    31 Mar 2015 | 12:53 am
    According to Pew Research Center, by 2025, 83 percent of experts say that wearable tech will have a “widespread and beneficial effect” on the consumers. It can be expected that in the next five... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Augmented Blog

  • InsideAR San Francisco Speaker Spotlight: Court Westcott from Commodore Partners

    Anett Gläsel-Maslov
    30 Mar 2015 | 3:35 am
    InsideAR San Francisco is coming up in two months and we're making sure to gather the best experts from the A-R industry for our conference agenda. Starting today, we’ll introduce each of our speakers in a spotlight interview. They'll touch upon what they plan to present at InsideAR, where they see the future of A-R, and which technology they're most excited about.Our second speaker spotlight will introduce Court Westcott to you. He is Managing Partner at Commodore Partners, a private technology and real estate investment company. Prior to this, Court worked in the video surveillance…
  • I Used a Fire Phone for 1 month and saved $42.40

    Evan Freethy
    26 Mar 2015 | 1:00 pm
    In mid-2014 Amazon launched their first ever smartphone. While not Amazon’s first foray into mobile devices (Kindle readers, Tablets), their entrance into the crowded and cutthroat phone space was eagerly anticipated by analysts and gadget enthusiasts alike. After years of speculation, the phone launched to mixed reviews: hardware components were decent, but not class leading, and the high-end pricing was a surprise to many.Despite the criticism, the device did launch with some unique tie-ins to the Amazon ecosystem that were designed to make it stand out, most prominent of which was the…
  • How to Make Dinosaurs Come Alive with a RAWR!

    Vanessa Oswald
    26 Mar 2015 | 2:52 am
    Do you remember our A-R for kids competition? Well, it’s been a little while, but now we can show you a new, stunning example of A-R used in a playful, yet educational way..Dal Negro's new augmented dinoquizFounded in 1756, Dal Negro is an Italian company producing various kinds of playing cards. Even though the company is older than… well, let me think … Los Angeles, for example, it kept up with the times and evolved with all the technological advancements to make playing cards cooler than ever. How, you might ask? With Augmented Reality and Junaio, of course!In November 2014, Dal…
  • InsideAR San Francisco Speaker Spotlight: Dr. Parham Aarabi from ModiFace

    Anett Gläsel-Maslov
    25 Mar 2015 | 6:10 am
    InsideAR San Francisco is coming up in two months and we're making sure to gather the best experts from the A-R industry for our conference agenda. Starting today, we’ll introduce each of our speakers in a spotlight interview. They'll touch upon what they plan to present at InsideAR, where they see the future of A-R, and which technology they're most excited about.Our very first interview is with Dr. Parham Aarabi, CEO and founder of ModiFace, one of the leading facial visualization companies. Dr. Aarabi is also a professor of electrical and computer engineering at the University of…
  • Madcap and Metaio Team Up for Augmented Reality Documentation

    Jack
    24 Mar 2015 | 10:18 am
    Madcap Announces Augmented Reality Support in Flagship Product: Flare 11For the average consumer, the ubiquitous user manual is something that more often than not remains unopened (for better or worse) and long forgotten after buying a new product.  On the enterprise side however, manuals, user guides and all other documentation represent vital sources of information to ensure businesses tick along safely and efficiently. Documentation is a huge industry and with humanity's continuing pursuit of technology, it's not slowing down. Instead, documentation methods are growing and diversifying…
 
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    realareal.com

  • Visa Augmented Reality campaign

    Kiran Voleti
    23 Mar 2015 | 11:16 pm
    Working for Visa – supplier of payment solutions – Lemon&Orange created one of the largest interactive augmented reality based campaigns in Poland. The road show for the campaign “Try something new with Visa” using augmented reality technology featured events in Warsaw, Krakow, Wrocław and Gdansk. During the four weekend promotional events, residents of the largest Polish cities could experience “something new”. It was possible thanks to augmented reality technology combining the real world with the computer-generated one. Images from the camera…
  • Quick•Step Markerless Augmented Reality

    Kiran Voleti
    17 Mar 2015 | 2:09 am
    Quick•Step engaged 900lbs of Creative to create a new and exciting “wow” experience at The International Surface Event (SURFACES), their largest trade show of the year. Quick•Step wanted to provide a glimpse into the future where customers can visualize the Quick•Step line of products in their own homes. Building on our past experiences and knowing the limitations of traditional, marker-based augmented reality, we opted for “SLAM”; a technology originally from NASA. SLAM allowed us to create a virtual scene in real-time, based on features of what the…
  • D-Day – Normandy Invasion Augmented Reality Experience – Mobile App for iOS

    Kiran Voleti
    12 Mar 2015 | 12:13 am
    Experience the valor, heroism and sacrifice of D-Day’s historic Normandy invasion, like never before. This app unlocks information, stories and strategic experiences, brought to life in 4D augmented reality. Gravity Jack created this app to ensure that the stories of those brave soldiers live on and reach a new audience in an immersive, cutting-edge way. Download the D-Day: Normandy Experience App today, and experience the valor for yourself: itunes.apple.com/us/app/d-day-june-6-1944/id880323468?mt=8
  • Coca-Cola Magic Augmented Reality

    Kiran Voleti
    28 Feb 2015 | 2:18 am
    The Coca-Cola Magic app is powered by Augmented Reality technology, that allows the user to experience the magic with Coke. Through the specially selected markers, the app allows the users to have three experience options: – discover the surprise on Coca-Cola Christmas bottles, – explore the branded bus stations in the city, – find Santa’s message behind Coca-Cola sign in the malls and youth-active places.
  • Google Glass Race and Donation Platform

    Kiran Voleti
    25 Feb 2015 | 11:26 pm
    Primacy teamed up with 3000 Miles to a Cure to create an exciting Google Glass Race and Donation Platform. Riders and fans will hit the road together to raise money for brain cancer research. Through a combined Google Glass, Android app and web experience, fans can follow their favorite rider’s journey via YouTube and Twitter, seeing what they see through Google Glass, while offering words of encouragement and fundraising pledges. We’re reinventing marketing and fundraising campaigns by creating a real-time and interactive experience unlike any other. To learn more, visit…
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    Zugara

  • Museu do Futebol and Zugara Launch Virtual Soccer Jersey Try On

    Matthew Szymczyk
    18 Mar 2015 | 9:42 am
    In Brazil, Museu do Futebol (Museum of Football) has deployed 2 Kinect-based installations for museum visitors to try on virtual football (soccer) jerseys.  The virtual dressing room experience is part of an interactive Libertadores exhibition and allows visitors to virtually join iconic Brazilian football teams.  The installations are cornerstones of the exhibition will be available with our WSS for Kiosks software throughout the year. Our WSS for Kiosks mobile admin system enables CRM opportunities where visitors can enter their name and email on tablets to access, share and print…
  • Future Trends In Retail (INFOGRAPHIC)

    Matthew Szymczyk
    3 Mar 2015 | 9:51 am
    Forbes recently posted a great infographic showing future trends in retail including virtual dressing rooms.  This corresponds to other data we have been seeing lately showing that Virtual Dressing Rooms were rated as highest Augmented Reality use case for retail conversions.  CMO’s have also selected Augmented Reality as a future trend for marketing, so it appears that Augmented Reality in Retail use cases are poised for accelerated adoption.  Infographic is included below and you can view Forbes article here.  You can also see latest use cases and information on Zugara’s…
  • Zugara Virtual Dressing Room Promotions – Spring 2015

    Matthew Szymczyk
    2 Mar 2015 | 8:05 am
    Zugara is pleased to announce 2 new promotions we are offering for our WSS for Web and WSS for Kiosks virtual dressing room products. Our WSS for Kiosks promotion is available for our virtual dressing room software optimized for Kinect v1 and Kinect v2.  The promotion offers 20% off our quarterly or yearly licensing and is available until March 31st, 2015.  You can view more information on the promotion here and our WSS for Kiosks software here. Our WSS for Web promotion is available for our virtual dressing room software for the web.  The promotion includes software integration,…
  • Virtual Dressing Rooms Rated Highest Augmented Reality Use Case For Retail Conversions

    Matthew Szymczyk
    17 Feb 2015 | 8:28 am
    Virtual Dressing Rooms were rated highest Augmented Reality use case for potential retail conversions in a recent Accenture survey.  The survey entitled, Life of the Digital Edge: How Augmented Reality Can Enhance Customer Experience and Drive Growth, can be viewed here (PDF). Along with the interesting Augmented Reality use case survey results (pictured above), the entire study covers how the promise of Augmented Reality can drive new levels of customer engagement for retail.   Augmented Reality, at it’s core, is a technology that is suited well for engagement (and subsequent…
  • CMO’s Select Augmented Reality As Future Trend For Marketing

    Matthew Szymczyk
    3 Feb 2015 | 10:30 am
    MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here.  One of the areas of the study asked marketers to select future trends that would affect marketing by 2020.  Augmented Reality and Virtual Reality were selected by 26% of CMO’s and Senior Marketers surveyed as their Top 2 future trends.  We’re going to assume that this survey was taken before most CMO’s and Senior Marketers had exposure to the latest Augmented Reality tech, Hololens. Augmented Reality, at it’s core, also matches up well with…
 
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    Augmented Reality Trends

  • Wearables to Become a Mainstream Technology in Next 5 Years

    Amber
    31 Mar 2015 | 12:53 am
    According to Pew Research Center, by 2025, 83 percent of experts say that wearable tech will have a “widespread and beneficial effect” on the consumers. It can be expected that in the next five... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Developer Edition of Sony Smartglasses Hit The Stores

    Kevin
    30 Mar 2015 | 11:51 pm
    Sony has officially released its latest augmented reality glasses in 10 countries across the globe. A few months ago the wearable was announced by the company and now the developer edition has hit... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Enter the World of Virtual Gaming with Virtuix Omni Treadmill

    Joshua
    30 Mar 2015 | 1:32 am
    The Virtuix Omni treadmill prototype has been displayed since mid- 2013 in different trade shows, but in the initial years it had its own limitations. Finally, it is now ready for release, and the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Augmented Reality Lets You Visualize Apple Watch on Your Wrist

    Lucas
    26 Mar 2015 | 11:42 pm
    Apple Watch will be releasing next month at the Apple Stores across the globe. If you want to buy the Apple Watch but wondering how it will look good on your wrist and whether you should spend money... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Virtual Reality to Enhance Your Facebook News Feed

    Kevin
    26 Mar 2015 | 11:16 pm
    Mark Zuckerberg, the Facebook CEO, in his keynote address at the Facebook F8 developer conference, made a ton of announcements. Some of them were bigger than the others, one of them being the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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