Augmented Reality

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  • First ISMAR demo impressions

    augmented.org
    toby
    19 Sep 2014 | 6:24 am
    Today I want to share my first demo impressions of ISMAR 2014 in Munich. Unfortunately I could not record or see every single demo, so there might be some great pieces missed out on. But let me mention a few demos/papers explicitly, that are also visible in the video I will upload very soon! Magic-lens Paradigm for Dual-View First demo I liked a lot, was “A Magic-lens Paradigm Designed to Solve the Dual-view Problem” by Klen Čopič Pucihar and Paul Coulton. Using AR via a smartphone/tablet it might be easy to change perspective and examine augmented objects, but…
  • Apple Pay- The New NFC Payment Feature for iPhone

    Augmented Reality Trends
    Olivia Young
    12 Sep 2014 | 12:31 am
    With the launch of the latest iPhone 6, Apple has introduced new features which will make the user experience even better than before. One of the features includes the much awaited mobile wallet... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • ‘GeoCannon’ On iOS® Offers Players An Endless Augmented Geospatial Mobile Gaming Experience

    realareal.com
    Kiran Voleti
    4 Sep 2014 | 3:00 am
    Prague, Czech Republic, September 3rd, 2014: Independent games developer AppTrixi is proud to announce the release of GeoCannon to selected iOS® app stores. Currently available in Brazil, Canada, Czech Republic, Italy, New Zealand, Singapore and South Africa to pilot game the games mechanism and environmental logic, GeoCannon is a FREE download utilizing in-app upgrades to build-up your powers and succeed in getting famous in faraway cities! The game will be available worldwide over the next few weeks. GeoCannon is an online game for players logged into Facebook featuring territorial…
  • An Augmented Reality Future

    Augmented Planet
    lester
    30 Apr 2014 | 4:32 am
    Augmented reality glasses are on their way; whether they quite live up to this concept video on the other hand remains to be to seen. Regardless, if there is one thing we all love, it’s a concept video of an augmented reality driven future. I especially love the cheating at pool but hope the message isn’t you’ll need to be able to afford a Ferrari before AR becomes affordable. Copyright © 2012 This feed is for personal, non-commercial use only. Original article post by Augmented Planet www.augmentedplanet.com [digital fingerprint= aug483920] Related posts: Augmented reality…
  • What to expect at this year’s InsideAR Munich?

    Augmented Reality Blog
    Anett Gläsel-Maslov
    19 Sep 2014 | 4:50 am
    The 8th InsideAR Munich – organized by Metaio – is coming closer and we would like to invite you to join us for the most exciting AR conference worldwide. After the huge success from last year’s InsideAR we expect more than 1.000 attendees from the Augmented Reality eco system on the 29th/30th October 2014. We […]
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    augmented.org

  • First ISMAR demo impressions

    toby
    19 Sep 2014 | 6:24 am
    Today I want to share my first demo impressions of ISMAR 2014 in Munich. Unfortunately I could not record or see every single demo, so there might be some great pieces missed out on. But let me mention a few demos/papers explicitly, that are also visible in the video I will upload very soon! Magic-lens Paradigm for Dual-View First demo I liked a lot, was “A Magic-lens Paradigm Designed to Solve the Dual-view Problem” by Klen Čopič Pucihar and Paul Coulton. Using AR via a smartphone/tablet it might be easy to change perspective and examine augmented objects, but…
  • Visual ISMAR Impressions

    toby
    17 Sep 2014 | 9:00 am
    Hi everybody, today I want to say no words, but give you a first visual impression of the ISMAR by photographs. Click to see all on flickr. Enjoy! Demos and keynote #3 coming up! :-)
  • Keynote #2: Terry Peters with bloody Insights

    toby
    16 Sep 2014 | 9:44 am
    Hi all, the second great keynote came from Terry Peters on Thursday. He is working in the medical research field and is working for the Imaging Research Laboratories of the Robarts Research Institute in London, Ontario, Canada. He pioneered many of the image-guidance techniques and applications for image-guided neurosurgery and is focusing on progress in this area since 1997 at his lab. He presents his latest work under the title “The Role of Augmented Reality Displays for Guiding Intra-cardiac Interventions”. Talking about cardiac surgery today he presented the problem surgeons…
  • Keynote #1: Takeo Kanade doing the Ridiculous

    toby
    14 Sep 2014 | 7:51 am
    Hi everybody, let’s start with the first (official main conference) day – Wednesday to kick things off! After a warm welcome by Gudrun Klinker and Nassir Navab from TU Munich (and being the chairs of the organizing committee) the first keynote started under the title “A new active Augmented Reality that improves how the reality appears to a human” by Takeo Kanade! So, the first talk already started with a great honor for the audience and ISMAR team, having Mr. Kanade present his thoughts on AR and reality. He is one of the major research drivers for robotics and…
  • ISMAR closing it’s doors!

    toby
    12 Sep 2014 | 8:30 am
    Hey everybody, what a great week! Now, ISMAR closed it’s doors and I had an amazing time. Hopefully all of you, who have shared this week here in Munich, feel the same way! A lot of great talks, panels, papers, demonstrations and most importantly: many nice, friendly and passionate people! A big thanks from me to all organizers and contributors and to all the people who shared their demos and ideas with me! I will now start sorting all my material and start blogging step by step during the next days! Stay tuned and have a save trip back! - TOBY
 
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    Augmented Reality Blog

  • What to expect at this year’s InsideAR Munich?

    Anett Gläsel-Maslov
    19 Sep 2014 | 4:50 am
    The 8th InsideAR Munich – organized by Metaio – is coming closer and we would like to invite you to join us for the most exciting AR conference worldwide. After the huge success from last year’s InsideAR we expect more than 1.000 attendees from the Augmented Reality eco system on the 29th/30th October 2014. We […]
  • AR Weekly – Mid September

    Adrian Plata
    15 Sep 2014 | 3:16 pm
    AR-2 D-2? Metaio | Junaio Recap InsideAR Speaker Spotlight: Alissia Iljaitsch presenting BMW INNOVATION LIVE for Google Glass [Augmented Blog] AR Community for Open and Interoperable Augmented Reality Experiences meets in Munich [Augmented Blog] Augmented Reality 101 [VMA Storyboard] Augmented Reality News Researchers turn smartphones into augmented reality props [htxt.africa] Augmented reality glasses unveiled by […]
  • InsideAR Speaker Spotlight: Alissia Iljaitsch presenting BMW INNOVATION LIVE for Google Glass

    Anett Gläsel-Maslov
    15 Sep 2014 | 5:00 am
    Welcome to our fifth edition of our InsideAR Speaker Spotlight series. For our fifth edition on the InsideAR Speaker Spotlight we are proud to present Alissia Iljaitsch, Executive Director at Vectorform. Alissia’s career has taken her to the headquarters of leading automotive brands and with Vectorform she works closely with the design and development team tailoring […]
  • AR Community for Open and Interoperable Augmented Reality Experiences meets in Munich

    Anett Gläsel-Maslov
    9 Sep 2014 | 12:41 am
    In conjunction with ISMAR 2014 hosted by TU Munich this week the AR Community for Open and Interoperable Augmented Reality Experiences will meet in the Metaio offices on Saturday, 13th of Sept. The face-to-face community meetings are designed to promote the discussion among ecosystem stakeholders for the development of open and interoperable AR content and […]
  • AR Weekly – Early September

    Adrian Plata
    8 Sep 2014 | 12:00 pm
    Think and wonder, wonder and think. Metaio | Junaio Recap InsideAR Speaker Spotlight: Gina Chung [Augmented Blog] InsideAR Beijing – A Quick Preview [Augmented Blog] Join our next webinar: “Engine Creative and Tesco Discover – AR Publishing for Brands” [Augmented Blog] Augmented Reality News Developers react: What it’s like to be making games for Gear […]
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    Blair MacIntyre

  • Apple Claims the High Ground on Privacy

    blair
    18 Sep 2014 | 6:14 am
    Yesterday, I blogged about an interview with Tim Cook where he made some great claims about Apple’s stance on privacy.  More keeps coming.  They are pushing everyone to two-factor authentication on iCloud, for example. Now, Apple posted a web page talking about how privacy is built into iOS and their services, which is chock full of wonderful things (and repleat with jabs at “their competitors”). On iMessage/Facetime: So unlike other companies’ messaging services, Apple doesn’t scan your communications, and we wouldn’t be able to comply with a wiretap order even if we wanted…
  • You are not an iProduct

    blair
    16 Sep 2014 | 11:57 am
    I’ve been thinking lately about privacy and the relationship to the business strategies of various companies, and have become fond of saying that there are two companies:  ones that sell products and ones for whom you are the product.  Google and Facebook are the canonical examples of the later half (Google does sell some things, but largely does not, or does it at a massive loss).  Apple and Microsoft are canonical examples for the former.  There is a question, as The Googleplex continues to demonstrate the power of “free”, which direction Apple and Microsoft are…
  • We Need New Business Models in IoD

    blair
    14 Sep 2014 | 5:55 pm
    Today, I gave a talk at the Ubiquitous Computing conference’s Workshop on Usable Privacy & Security for wearable and domestic ubIquitous DEvices (UPSIDE), modestly titled “Augmented Reality + Internet of Devices + Big Data: The End of Privacy?” I’ll post something else about this talk soon, but one of the goals was to urge people to develop architectures for IoD + AR that allow us to keep and control our data, sharing it or not as we see fit.  It may be that we choose to keep all our data local, or only share anonymous or agregated data. The problem with this goal, of…
  • HomeKit, Google, Facebook, Privacy and the Internet of Things

    blair
    20 Jun 2014 | 7:43 am
    While there is much that can be said about privacy, security, policy and the Internet of Things (in fact, I’m going to be co-teaching a graduate class at Georgia Tech on this very topic next spring), here I want to focus on one thing:  the invasion of your home and my hope Apple and their partners take privacy seriously. Internet connected devices that feed continuous information to cloud services are a big deal, in terms of privacy.  Right now, there are little isolated clouds that have access to bits of our information (think Fitbit or Jawbone Up, Loseit or Runkeeper, Cell-tower…
  • Interesting Video: Free is a Lie

    blair
    3 May 2014 | 10:20 am
    Lance Weatherby posted a link to this video on his blog, and I agree with him that it’s interesting and worth watching. While the presenter (Aral Balkan) is a bit over the top in his analysis of Google (e.g., I really don’t think Project Tango is a grand conspiracy by Google to secretly map the inside of everyone’s house), I do think the point he gets to later in the video (when he shifts from the implications of our ceding our data to the big 4 – Google, Apple, Facebook and Twitter – to his thoughts on user experience) are interesting. His point about the…
 
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    Augmented Planet

  • Augmented Reality Events

    lester
    17 Sep 2014 | 1:37 pm
    The end of the year is always a good time to get along to an AR conference and see some cutting edge examples of AR in action. This year is particularly exciting as there are so many companies eager to make AR hardware available to consumers. 2015 is going to an exciting year. As it happens there are two fantastic events taking place in October and November that will help you get ready for 2015 and see some of the exciting hardware that’s just around the corner. InsideAR First up is InsideAR which takes place in Munich on 29th & 30th October. InsideAR is one of the largest AR events…
  • CALL FOR PAPERS – 5th ANNUAL AUGMENTED PLANET CONFERENCE

    lester
    12 Aug 2014 | 2:31 am
    Augmented Planet 2014 Google Campus Building, 17th November, London Augmented Planet is back for our 5th annual augmented reality conference to be held in London on 19th November. We are now inviting you to submit your talk to help us to create a compelling agenda which covers the latest innovation in AR.   Purposed topics, (but are not limited to): AR Hardware and wearable’s Platforms and tools AR marketing and case studies 10 minutes of fame – showcase your AR Please submit your concept for a speaking slot here Not interesting in speaking? Reserve your free seat at this year’s…
  • An Augmented Reality Future

    lester
    30 Apr 2014 | 4:32 am
    Augmented reality glasses are on their way; whether they quite live up to this concept video on the other hand remains to be to seen. Regardless, if there is one thing we all love, it’s a concept video of an augmented reality driven future. I especially love the cheating at pool but hope the message isn’t you’ll need to be able to afford a Ferrari before AR becomes affordable. Copyright © 2012 This feed is for personal, non-commercial use only. Original article post by Augmented Planet www.augmentedplanet.com [digital fingerprint= aug483920] Related posts: Augmented reality…
  • Jack Hunter – The Augmented Reality Adventure

    lester
    30 Apr 2014 | 4:08 am
    On Amazon, you’ll find a few augmented reality enabled books, everything from interacting with dinosaurs, swimming with shark to exploring the wonders of the solar system. iBO have sent me what they call ‘the worlds first interactive augmented reality book’. So, what’s different? Unlike the existing crop of AR books on Amazon, Jack Hunter – The French Connection written by Martin King, is a novel featuring Jack, a twelve-year-old ordinary boy who gets caught up in the middle of a robbery. So begins a thrilling adventure filled with Russian gangsters, stolen jewellery, a…
  • AR Quad Copters – Not The Future Delivery Boy

    lester
    14 Apr 2014 | 3:35 am
    Over the weekend a buddy of mine was telling me how Amazon are going to be delivering packages via pilotless quad copters from early next year. The first time I heard about Amazon’s plans for 30 minute deliveries by quad copter was around April last year whereupon I immediately dismissed Amazon Prime Air as an April fool’s joke. But it seems the joke is refusing to die. While the fact or fiction debate still rages, we might as well mention that Dominos are also looking at drones as the perfect pizza delivery system and according to at least one quote, AR drone deliveries are going to…
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    thomaskcarpenter.com

  • Game Masters — Achievement Unlocked!

    Thomas K. Carpenter
    17 Sep 2014 | 5:37 pm
    Hey all you fabulous gamers! GAMERS is part of a brand new multi-author book bundle, featuring six gamer-themed novels. From a romance-tinged coming-of-age story to a dystopian future, from faeries to hackers, this bundle brings the epic reads. Only .99 cents and available at: AMAZON     B&N     KOBO     iBOOKS Sometimes gaming is the best escape. Until virtual reality gets a little too real… Six bestselling authors of gamer-themed fiction explore the intersection of pixels and reality, tackling big issues with plenty of adventure and geeky goodness along the way. From a…
  • Game Masters StoryBundle

    Thomas K. Carpenter
    9 Jul 2014 | 4:37 pm
    I have great news for those of you who love fiction involving games.  One of my good friends and all-around amazing author, Anthea Lawson/Anthea Sharp, has collected a bunch of gaming related novels and the wonderful people at StoryBundle have put it up on an exclusive basis. Here’s what Anthea has to say about it: Sometimes gaming is the best escape. Until virtual reality gets a little too real… Welcome to the Game Masters Bundle–eight stories of gamer-themed fiction that explore the intersection of pixels and reality. Each of these tales takes a gamer-centric look at the…
  • New Release — Voyage of Alexandria

    Thomas K. Carpenter
    21 Jun 2014 | 2:49 pm
    Greetings Travelers! My pen has been racing across the parchment as the steam-trams thunder through Otherland Station like ornate mechanical elephants.  Upon their graceful backs, I took another journey to that far-flung place, ancient Alexandria, bringing back tales of Heron the Inventor.  My gear is damp and salt-crusted, but the journey was worth it.  I hope the tale will inspire you as much as it did me.  The sixth novel of the Alexandrian Saga, Voyage of Alexandria, is available for your consumption through your favorite book acquisition contraption.  As a special nod to my dear…
  • The First Run: A Sorri Lyrax Story

    Thomas K. Carpenter
    22 May 2014 | 4:09 pm
    Greetings, travelers. On my last visit to Otherland Station, I observed the story of a girl named Sorri Lyrax living in a far-flung future in which humans can travel the stars as easily as we cross the street.  I recorded everything that happened and place it here for your education.  A warning for those with a delicate heart, this is a tale of action and survival.  Be warned.           The First Run: A Sorri Lyrax Delivery Episode One Episode Two Episode Three Episode Four Episode Five Episode Six Episode Seven Episode Eight Episode Nine Episode Ten Episode Eleven…
  • The Indie Steampunk Lit Extravaganza Deals

    Thomas K. Carpenter
    20 Apr 2014 | 12:59 pm
    As you can see from the post following this one, a group of wildly talented authors, including me (humble of me, right?), have banded together to give readers a week of spectacular deals on steampunk fiction.  We’re calling it The Indie Steampunk Lit Extravaganza. For the week of April 21st to 26th, everyone’s books will be at least 50% off normal price.  I’ll be offering my book, Fires of Alexandria, for $0.99 during the deal.  The deals listed in the following post are only shown for Amazon, but my book will be reduced price across multiple sites.  If you’re…
 
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    .yd - The YDreams Blog

  • “Droning Skies” rave reviews for Ziphius

    Maria Palma
    25 Aug 2014 | 8:51 am
    Aquatic drone “Ziphius” by YDreams Group company Azorean, received some very favorable reviews in “Droning Skies”. Read article here: http://droningskies.com/ziphius-water-drone-umv-unmanned-marine-vehicle/
  • Printoo’s in production tests

    Maria Palma
    25 Aug 2014 | 8:37 am
    In-production tests for Printoo by Ynvisible (a YDreams Group company) have really taken off and are going very well! The team is really excited!
  • YDreams’ technology enhancing visitor experience @ Bradesco Museum

    Maria Palma
    18 Jul 2014 | 3:26 am
    YDreams intervention at the Historical Bradesco Museum aimed at enhancing the visitor experience using interactive technologies. The museum is located at Bradesco Headquarters in Cidade de Deus, Osasco, Brazil. Watch video below!
  • “Senna Emotion” on the road again

    Maria Palma
    14 Jul 2014 | 3:29 am
    Brazilian TV reporter does a step by step guided tour (in Portuguese) of YDreams’ interactive “Senna Emotion” exhibition @ Shopping Iguatemi Florianópolis:
  • YDreams & Coca-Cola’s Happiness Factory!

    Maria Palma
    3 Jul 2014 | 3:36 am
    YDreams & Coca-Cola pairing up again for the beverage maker’s “Happiness Factory” (Fábrica da Felicidade) in Brazil. Check out the video below:
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    James Alliban

  • Last Train

    James Alliban
    27 Aug 2014 | 6:58 am
    Last train is a project by Ron Arad that I have been involved in over the last couple of years. The piece was commissioned by the diamond company Steinmetz, and inspired by a story from Arad’s youth where, as he attempted to catch the last train out of Naples, he saw a young man scratching an elaborate image onto a train window with a diamond ring. Arad missed his train but felt that he had been rewarded by seeing this beautiful work. This piece is inspired by that memory. It is an interactive drawing tool that allows participants to create glass etchings using an iPad. The lines…
  • Cell at Audi City Beijing

    James Alliban
    27 Dec 2013 | 8:35 am
    I recently travelled to China to install Cell at a new media arts exhibition held at Audi City Beijing. Cell in an installation I made in collaboration with Keiichi Matsuda in 2011 that is a provocation, a comment on the commodification of identity and a vision of how we might present ourselves in the coming years (more here). It was always our intention to change this installation over time to implement new technologies and adapt to different contexts. In this instance we decided to give the visitors the opportunity to contribute to the piece by submitting the tags. This was achieved via a…
  • Bipolar at Digital Shoreditch

    James Alliban
    2 Oct 2013 | 9:32 am
    Bipolar is an experiment in using the human form as a medium for sound visualisation. It is an audiovisual virtual mirror that warps the participant’s body as they wander through the space. A soundscape designed by Liam Paton is generated from the presence and motion of the participants. The data from this (in addition to sounds from the user and environment) is used to transform the body into a distorted portrait that fluctuates between states of chaos and order. This piece has evolved from an experiment I made 18 months ago when exploring the possibilities for using the body as a canvas…
  • The Rite of Spring – A Sound Responsive Laser Performance

    James Alliban
    17 Sep 2013 | 11:20 am
    A sound-responsive laser installation set to The Rite of Spring, performed with the North Netherlands Symphony Orchestra. Arcade were commissioned to make a visual accompaniment to Stravinsky’s masterpiece. The project was produced by the Groninger Forum for the Timeshift festival in Holland, to celebrate the 100-year anniversary of the controversial first performance of The Rite of Spring. Our response was to construct a virtual architecture from laser beams, transforming the music into a dynamic forest of sound and light. 50 lasers were installed in the auditorium, each one connected to…
  • Arcade – New design studio

    James Alliban
    9 Jan 2013 | 11:19 am
    I’m excited to announce that I have set up an interdisciplinary design studio called Arcade with Keiichi Matsuda and Will Coleman (the guys I worked on Cell with). We are mostly working on interactive installations, immersive environments, short films and mobile apps at the moment, always with a view to engage, delight, question and combine virtual and physical spaces. Check out our showreel below and our temporary web page – http://arcade.cx. We’re looking for new projects, collaborations, freelancers, interns (programmers and designers) and opportunities. Please get in touch if…
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    realareal.com

  • ConstructAide – Analyzing and Visualizing Construction Sites through Photographs and Building Models

    Kiran Voleti
    19 Sep 2014 | 2:34 am
    Supplementary video for our 2014 SIGGRAPH Asia paper (project page here: kevinkarsch.com/constructaide). Authors: Kevin Karsch, Mani Golparvar-Fard, David Forsyth Abstract: We describe a set of tools for analyzing, visualizing, and assessing architectural/construction progress with unordered photo collections and 3D building models. With our interface, a user guides the registration of the model in one of the images, and our system automatically computes the alignment for the rest of the photos using a novel Structure-from-Motion (SfM) technique; images with nearby viewpoints are also brought…
  • Action-Packed ‘Cimmerian Space’ Preps For BETA And Kicks Off Customizable Ships Campaign

    Kiran Voleti
    9 Sep 2014 | 5:53 am
    Incredible 3D Space Exploration Offered In Ambitious Browser-Based Shooter! London, United Kingdom, September 8th 2014: Indie developer F3D Ltd., Is proud to announce the kickoff of a crowdfunding campaign to expand on its ambitious browser-based 3D real-time shooter and explorer, and encourages players to join their forthcoming BETA program. Cimmerian Space thrusts its players to the hot seat as they explore a stunning beautiful and richly detailed 3D world. In a universe set on the edge of known space, in which dark force have awoken from their slumber, players embark on their journey with…
  • ‘GeoCannon’ On iOS® Offers Players An Endless Augmented Geospatial Mobile Gaming Experience

    Kiran Voleti
    4 Sep 2014 | 3:00 am
    Prague, Czech Republic, September 3rd, 2014: Independent games developer AppTrixi is proud to announce the release of GeoCannon to selected iOS® app stores. Currently available in Brazil, Canada, Czech Republic, Italy, New Zealand, Singapore and South Africa to pilot game the games mechanism and environmental logic, GeoCannon is a FREE download utilizing in-app upgrades to build-up your powers and succeed in getting famous in faraway cities! The game will be available worldwide over the next few weeks. GeoCannon is an online game for players logged into Facebook featuring territorial…
  • Memory Catcher

    Kiran Voleti
    4 Sep 2014 | 2:12 am
    Memory Catcher is a « Find & Frame » augmented comic strip. The project alternates a comic reading mode with a camera mode where you are invited to find clues on the augmented posters to make the story progress. Storytelling: Help the Gods recover their memory! The Gods of Memory – Kila, Mega, Giga and Terra – have stopped providing RAM (Random-Access-Memory) to the people of their respective islands.Without RAM the world is about to shutdown!!! Only the Shaman Ashtetepe has the power to refresh and offset temporarily the RAM required to make the system work. While he’s refreshing…
  • Cotton On – Photo Life

    Tarun Pulluri
    3 Sep 2014 | 12:11 pm
    Cotton On  launched an augmented reality app First of  its kind in Australia . It is launched in atmost 17  Countries. Features This app gives life to photos and posters. People of Australia are crazy about this app. This app made its place in hearts of people. App makes surprised the customers by giving life to posters or window. Augmented reality  once again played a crucial role in attracting peoples intelligence . It is a beginning  of this trend said makers.  
 
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    Zugara

  • Augmented Reality 2.0 Will Transform Retail

    Matthew Szymczyk
    16 Sep 2014 | 8:10 am
    This article was originally published on LinkedIn Pulse on September 3, 2014. Of all the new and emerging technologies to debut over the last 10 years, none has had such a swift rise and even quicker downfall through the Hype Cycle than Augmented Reality (AR). From 2008-2011, AR was all the rage in just about every brand category imaginable. But as most agencies, marketers and even AR companies soon found out, the promising technology was ‘just not there yet’. As a result, AR was soon labeled a gimmick and the A in Augmented Reality seemed more akin to a scarlet letter vs. the…
  • Latest WSS For Web Ecommerce Launches – Mom&Me in India and Roupas in Brazil

    Matthew Szymczyk
    19 Aug 2014 | 10:39 am
    The Webcam Social Shopper for Web, or WSS for Web, has recently launched with 2 new exciting ecommerce integrations.  Mahindra Retail’s Mom & Me in India and Roupas in Brazil are just a few of the latest retailers to launch WSS for Web on their ecommerce storefronts.  WSS for Web is a flexible platform that allows you to add virtual dressing room functionality on your home page or product detail page.  You can even place the WSS call to action button wherever you’d like on your page.  Examples of both Mom & Me and Roupas are both listed below with their placement of…
  • Mobile-Smart for Retail…Not Mobile-First

    Matthew Szymczyk
    5 Aug 2014 | 9:30 am
    This article first appeared on LinkedIn July 15th, 2014.  You can read the original article here. A recent Techcrunch article entitled, Software Entrepreneurs Must Go Mobile-First or Die, argued that due to growing mobile usage, it’s imperative that startups focus on addressing the mobile segment first. Despite the sensationalistic headline, mobile usage is growing but at different levels across various use cases (i.e. social networking vs. shopping). In fact, for the retail segment, there is an increasing amount of data that shows that not only does PC usage still have the highest…
  • Kinect Virtual Dressing Room Promotion For August

    Matthew Szymczyk
    4 Aug 2014 | 10:44 am
    Throughout the month of August, we’re offering a 20% discount on licensing of our WSS For Kiosks platform.  Zugara’s WSS For Kiosks Virtual Dressing Room platform is now available with both Kinect v1 and Kinect v2. WSS For Kiosks is a fun and engaging virtual dressing room experience for in-store window displays or as a kiosk installation at event marketing and experiential marketing events. WSS For Kiosks basic functionality includes: Standardized interface with ability to update brand or retail logo Documentation for easy setup and integration of apparel assets Tablet…
  • Nokia Virtual Dressing Room Campaign Results

    Matthew Szymczyk
    28 Jul 2014 | 8:59 am
    As we have done throughout the years, we like to share any and all augmented reality data when we receive it.  The latest data we have received is from a recent Nokia campaign in South Africa handled by our software reseller, Virtuelle.  Virtuelle and Nokia utilized our WSS for Kiosks virtual dressing room software for the event. More info on the campaign can be found here. Results from the 3 month campaign included the following: 1.2 images were taken per user of the Virtual Dressing Room kiosk and shared to the gallery.  The Virtual Dressing Room gallery drove mall visitors to vote…
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    Augmented Reality Trends

  • Crocs Come to Life with AR App Zappar

    Bridget Wilson
    17 Sep 2014 | 12:28 am
    Crocs, the shoe manufacturer has partnered with Zappar, the augmented reality technology company to bring its Jibbitz shoe charms to life. Crocs had acquired Jibbitz in 2006. With this technology now... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How Augmented Reality Can Bridge the Gap in Healthcare?

    Christopher Jackson
    15 Sep 2014 | 11:31 pm
    Augmented reality has brought about a significant change in the healthcare industry. There are different applications of this technology in the medical sector. Right from providing assistance during... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How Augmented Reality can Influence Media

    Bridget Wilson
    15 Sep 2014 | 12:30 am
    Augmented reality is bringing in changes in many sectors, one of them being the media. With new technologies coming up, people are looking for variety in their daily life. This has caused retailers,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Apple Pay- The New NFC Payment Feature for iPhone

    Olivia Young
    12 Sep 2014 | 12:31 am
    With the launch of the latest iPhone 6, Apple has introduced new features which will make the user experience even better than before. One of the features includes the much awaited mobile wallet... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • How to Create an Immersive Augmented Reality Campaign for Retail?

    Christopher Jackson
    11 Sep 2014 | 11:21 pm
    The use of augmented reality by retailers for creating effective campaigns is increasing at a rapid rate. With these campaigns they hope to interact with the consumers and bring them to their stores.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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