Augmented Reality

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  • Augmented Reality Retail – 2014 Year in Review

    Zugara
    Matthew Szymczyk
    20 Jan 2015 | 8:00 am
    2014 was a banner year for Augmented Reality Retail.  2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing. 2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive the future of AR & Retail.  Current AR technology evolved to allow for more creative, yet results driven executions including AR Penguins that increased visits to a…
  • Augmenting your Nightly Fears

    augmented.org
    toby
    24 Feb 2015 | 5:52 am
    Today, I’d like to look at Night Terrors, subtitled with Augmented Reality Survival Horror. It’s a planned AR game from Novum Analytics and they are trying to kick it off with fund-raising for the home stretch. From their kickstarter page we see the description of “A photorealistic, ultra immersive gaming experience that transforms your home into a terrifying, unfamiliar hellscape.” featuring binaural spatial sound and on-the-fly scanning of your very own home to play inside (to make it more fun: you can only play at night)! A short quote: The game controls what you…
  • How Aisle411 Enhances In-Stores Shopping Experiences with Indoor Navigation Services

    Augmented Blog
    Vanessa Oswald
    27 Feb 2015 | 5:15 am
    As we continue to stroll down another aisle on our trip down AR in retail month, shelved with innovative opportunities galore, we’ll dive into another up-and-coming retail technology we’ll see in the near future: indoor navigation.In just a few years time, ordinary navigational systems have become a vital part of our travel planning. However, those navigational systems require GPS signals and are limited to outdoor travel routes. But indoor navigation focusses on guiding people through huge, labyrinth-like enclosed buildings, to give them a better understanding of their surroundings,…
  • Google Glass Race and Donation Platform

    realareal.com
    Kiran Voleti
    25 Feb 2015 | 11:26 pm
    Primacy teamed up with 3000 Miles to a Cure to create an exciting Google Glass Race and Donation Platform. Riders and fans will hit the road together to raise money for brain cancer research. Through a combined Google Glass, Android app and web experience, fans can follow their favorite rider’s journey via YouTube and Twitter, seeing what they see through Google Glass, while offering words of encouragement and fundraising pledges. We’re reinventing marketing and fundraising campaigns by creating a real-time and interactive experience unlike any other. To learn more, visit…
  • Virtual Dressing Rooms Rated Highest Augmented Reality Use Case For Retail Conversions

    Zugara
    Matthew Szymczyk
    17 Feb 2015 | 8:28 am
    Virtual Dressing Rooms were rated highest Augmented Reality use case for potential retail conversions in a recent Accenture survey.  The survey entitled, Life of the Digital Edge: How Augmented Reality Can Enhance Customer Experience and Drive Growth, can be viewed here (PDF). Along with the interesting Augmented Reality use case survey results (pictured above), the entire study covers how the promise of Augmented Reality can drive new levels of customer engagement for retail.   Augmented Reality, at it’s core, is a technology that is suited well for engagement (and subsequent…
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    augmented.org

  • Augmenting your Nightly Fears

    toby
    24 Feb 2015 | 5:52 am
    Today, I’d like to look at Night Terrors, subtitled with Augmented Reality Survival Horror. It’s a planned AR game from Novum Analytics and they are trying to kick it off with fund-raising for the home stretch. From their kickstarter page we see the description of “A photorealistic, ultra immersive gaming experience that transforms your home into a terrifying, unfamiliar hellscape.” featuring binaural spatial sound and on-the-fly scanning of your very own home to play inside (to make it more fun: you can only play at night)! A short quote: The game controls what you…
  • Microsoft Hololens to overtake the Leapers? – Race for the best AR is on!

    toby
    22 Jan 2015 | 2:35 am
    Magic Leap – the still very mysterious AR company (does it really exist?) from Florida – files new patents and lets us all speculate on what they might be working on… meanwhile Microsoft presents a new AR-goggle titled “Hololens”, that actually exists and lets us experience their demos in reality. (Ah yeah, and by the way they also presented Windows 10…) While Google kills the Glass project (to bring it to production), Microsoft seams to get ahead in the race! Magic Leap Of course a patent itself does not at all say, that anything of what is depicted or…
  • Happy new year 2015!

    toby
    15 Jan 2015 | 7:24 am
    Hey everybody! Happy new year 2015! May all your plans and dreams come true and all AR endeavours be fruitful (for everybody to see) :-). Since I didn’t have projection mappings for a while, I thought I’d share the new year countdown from Grand Park in L.A.! While inbetween there are some 2D fillers, it’s mostly pretty well done and suited for the building. I especially like the splashing water! Enjoy! And if you did not have enough time to check out all cool VR & AR devices from CES 2015, you might want to take a 78 second ride below: Let’s bring it on, 2015!
  • Happy Holidays!

    toby
    15 Dec 2014 | 4:19 am
    Hey everybody! Time to switch off the AR engines and workstations for a few days and spend more time with your loved ones! I hope you all had a great year 2014 (I sure did) and are looking forward to new things to come in 2015! To end the augmented.org year I wanted to share a Christmas AR video of course. Still being one of the best entertaining and enchanting Season’s Greetings I would like to share the classic metaio video with German Magician Simon Pierro! Enjoy and have a great time! See you back in 2015! (Next regular’s table on Jan, 13th!) Best, TOBY. *EDIT* Finally! A new…
  • Hybrid Tracking & World Expo Highlights

    toby
    2 Dec 2014 | 1:01 am
    Hi guys, I guess by today all you developers out there have downloaded and tested metaio6, too. metaio put a nice summarizing video online, that I wanted to share today. It takes a closer look at the newly introduced hybrid tracking, that runs their tracking methods in parallel and uses “whatever works best for the moment”. If you don’t know what this is about, let me go over it quickly. The two tracking variants used are the well-known feature based 3D tracking (using SLAM) and the younger edge-based tracking: the first was a big success to finally get rid of the…
 
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    Augmented Blog

  • How Aisle411 Enhances In-Stores Shopping Experiences with Indoor Navigation Services

    Vanessa Oswald
    27 Feb 2015 | 5:15 am
    As we continue to stroll down another aisle on our trip down AR in retail month, shelved with innovative opportunities galore, we’ll dive into another up-and-coming retail technology we’ll see in the near future: indoor navigation.In just a few years time, ordinary navigational systems have become a vital part of our travel planning. However, those navigational systems require GPS signals and are limited to outdoor travel routes. But indoor navigation focusses on guiding people through huge, labyrinth-like enclosed buildings, to give them a better understanding of their surroundings,…
  • Why Virtual Try-On is the Next Big Thing in Retail

    Vanessa Oswald
    23 Feb 2015 | 5:52 am
    Virtual try-on is going to be one of the three biggest innovations in retail. But what exactly is virtual try-on and how can retailers benefit from this technology? Here’s a quick introduction and overview of its multiple uses in the future.Imagine going on a shopping trip with your friend. You’re passing a storefront, and the window display automatically reflects an image that projects sunglasses or new shoes on you, just as you walk by. Wouldn’t you be intrigued? I’m sure you would!And this is the basic idea behind the virtual try-on technology: projecting virtual objects easily and…
  • Retail Innovations in the US

    Vanessa Oswald
    18 Feb 2015 | 10:30 am
    Retail is a major market within the United States. With over $4.5 trillion in sales in 2013, and growing eCommerce and brick-and-mortar store profits, it's important for retailers new and old to explore new technologies to stay ahead of the competition.Creative innovations give retailers an edge against competitors while drawing more attention to their products in-store and in consumers’ homes. Here are some of the latest innovations in US retail that span across scanning, visualization, and experience-focused technologies.Before we get started, I'd like to mention that Jack has already…
  • Metaio Reveals Retailer’s AR Advantage with Product Recognition

    Anett Gläsel-Maslov
    17 Feb 2015 | 8:59 am
    Image recognition is one of Metaio's core technologies which offers retailers a complete new approach in reaching out to customers. Using shopping scanners via mobile devices one can easily scan any products while walking inside a store and get additional information. I sat down with Jürgen Kayser, Business Development Manager at Metaio, not only to find out what the advantages of the integration of AR into retailer's business are, but also to see what customers can expect from innovative shopping scanners.Jürgen Kayser speaking at InsideAR Munich 2014Metaio has been working with Augmented…
  • Tesco’s Digital Journey to Outside the Store

    Adrian
    16 Feb 2015 | 3:11 am
    For this retail month we'll be exploring how the world's second largest retailer, Tesco, has been using digital technology to stay successful in an ever growing digital world.The digital age presents an endless set of possibilities for retailers, and Tesco has been experimenting with technology for several years now. With aggressive digital giants like Amazon becoming huge threats to brick and mortar retailers, it's important for Tesco to be innovative and proactive in not only how they approach the growing eCommerce market, but how they incorporate technologies in their stores. Let's take a…
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  • Google Glass Race and Donation Platform

    Kiran Voleti
    25 Feb 2015 | 11:26 pm
    Primacy teamed up with 3000 Miles to a Cure to create an exciting Google Glass Race and Donation Platform. Riders and fans will hit the road together to raise money for brain cancer research. Through a combined Google Glass, Android app and web experience, fans can follow their favorite rider’s journey via YouTube and Twitter, seeing what they see through Google Glass, while offering words of encouragement and fundraising pledges. We’re reinventing marketing and fundraising campaigns by creating a real-time and interactive experience unlike any other. To learn more, visit…
  • Eyes on shop by iSee reality

    Kiran Voleti
    15 Feb 2015 | 11:14 pm
    Unlock the hidden content from printed materials, images, objects and the real world where you see the +iSee reality™© logo. Be amazed when hidden exclusive digital content appears in front of your eyes enabling you to interact with the world around you like never before. Engage with +iSee reality hidden content and watch it come to life on magazines, books and the printed page. Buy items easily and quickly with direct mobile shopping links. Connect with additional useful web content and like and share on social media. Browse offers from restaurants, shops and historical landmarks in the…
  • Making Magazine Alive with Arilyn Augmented Reality

    Kiran Voleti
    10 Feb 2015 | 10:44 pm
    ARILYN is the ultimate gateway into another dimension. It´s an Augmented Reality App that reveals you the secrets hidden all around you in the city scene. Whenever you see an ARILYN logo on a magazine, a poster or an outdoor advertisement there are some pretty amazing entertaining or informative things for you to see! Using ARILYN is easy! Just open the App and check the image that has the ARILYN logo on it with your smartphone or tablet. Nothing else is needed – just enjoy the special treats added on top of the real world. itunes: app/arilyn/id885481443 Google…
  • RideOn: The First True AR Goggles for Snow Sports!

    Kiran Voleti
    3 Feb 2015 | 1:16 am
    At RideOn, we’re creating augmented reality goggles for skiers and snowboarders who want a hands-free, visually interactive experience on the mountain. RideOn lets you Interact, Navigate, and Play like never before: Interact! – Maneuver a floating user interface handsfree, using only your sight – See your friends’ locations around you – Communicate using audio/video – Annoy your friends — throw a virtual snowball – Post videos and stats from your ride online and impress your friends back home Navigate! – Find ski lodges, restaurants, and…
  • Virtual Reality Los Angeles Expo: VRLA#4 (14|12)

    Kiran Voleti
    13 Jan 2015 | 1:12 am
    VRLA presented by AMD: VRLA, The Virtual Reality Foundation, and House of Moves are proud to announce VRLA #4! VRLA #4 was held on Saturday, December 13th at House of Moves from 1pm to 7pm. House of Moves is located in Marina Del Rey at 5419 Mc Connell Avenue, Los Angeles, CA 90066 VRLA is a non profit, meetup style event that brings together the best in virtual reality, augmented reality, and immersive entertainment. Come try the latest VR hardware and software. Listen and participate as industry luminaries discuss the recent triumphs and ongoing challenges we face in this new medium. Share…
 
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    Zugara

  • Virtual Dressing Rooms Rated Highest Augmented Reality Use Case For Retail Conversions

    Matthew Szymczyk
    17 Feb 2015 | 8:28 am
    Virtual Dressing Rooms were rated highest Augmented Reality use case for potential retail conversions in a recent Accenture survey.  The survey entitled, Life of the Digital Edge: How Augmented Reality Can Enhance Customer Experience and Drive Growth, can be viewed here (PDF). Along with the interesting Augmented Reality use case survey results (pictured above), the entire study covers how the promise of Augmented Reality can drive new levels of customer engagement for retail.   Augmented Reality, at it’s core, is a technology that is suited well for engagement (and subsequent…
  • CMO’s Select Augmented Reality As Future Trend For Marketing

    Matthew Szymczyk
    3 Feb 2015 | 10:30 am
    MarketingCharts just released interesting results from an Economist survey of top marketers. PDF of the study is here.  One of the areas of the study asked marketers to select future trends that would affect marketing by 2020.  Augmented Reality and Virtual Reality were selected by 26% of CMO’s and Senior Marketers surveyed as their Top 2 future trends.  We’re going to assume that this survey was taken before most CMO’s and Senior Marketers had exposure to the latest Augmented Reality tech, Hololens. Augmented Reality, at it’s core, also matches up well with…
  • Hungry Jack’s Mobile Augmented Reality Game

    Matthew Szymczyk
    2 Feb 2015 | 10:18 am
      Hungry Jack’s in Australia recently released a fun and innovative mobile augmented reality game for its fast food customers.  Working with UserXMetrics and BBDO, Zugara helped to create this location-based augmented reality game experience.  More on the game from UserX below: Users are challenged to protect their Whopper from the attacking ‘Whopper-hungry’ NomNoms by throwing fries into their mouths to keep them at bay or hurling chicken nugget grenades to watch them explode. High scores can then be uploaded to FB to share with friends. The Top 10 leaderboard players will…
  • HoloLens and The Future of Augmented Reality

    Matthew Szymczyk
    21 Jan 2015 | 4:11 pm
    Well today was a big announcement and huge step forward for Augmented Reality.  Microsoft announced the HoloLens as seen in the on stage demo above.  You can read more about the announcement and view the live demo here.  The actual HoloLens live demo pictured above starts at around the 1:37:00 mark. Microsoft’s HoloLens has achieved what Google Glass could not – an immersive, interactive Augmented Reality environment.  Though Microsoft is calling these virtual objects “Holograms”, they are actually Augmented Reality objects viewed and interacted with through the…
  • Augmented Reality Retail – 2014 Year in Review

    Matthew Szymczyk
    20 Jan 2015 | 8:00 am
    2014 was a banner year for Augmented Reality Retail.  2nd generation technologies were finally available leading to more exciting AR experiences across multiple retail channels. At Zugara, we had an exciting year working with Kinect 2, Beacons and Mobile AR apps utilizing geolocation and geofencing. 2014 included a mix of current AR technology deployments as well as exciting 2nd generation devices that will drive the future of AR & Retail.  Current AR technology evolved to allow for more creative, yet results driven executions including AR Penguins that increased visits to a…
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    Augmented Reality Trends

  • XG VR Headset- Be Anyone you Want to Be

    rahul
    27 Feb 2015 | 1:40 am
    Virtual reality allows you to experience a world, which you might not be able to experience in real life. 2015 is expected to be the year when this technology will go mainstream. Developers are busy... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Lytro to Move into Virtual Reality

    rahul
    27 Feb 2015 | 1:27 am
    Lytro, the photography startup, is expanding its area by moving into virtual reality and more. Recently the company has confirmed that it has raised $50 million in funding. However, there are also... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • TetraBIN- Augmented Reality Comes to Trash Bins

    Amber
    25 Feb 2015 | 10:38 pm
    It seems augmented reality can seep into any area. After games and books, this technology has entered into trash bins! Yes, you read that right! A simple task like rubbish disposal turns interactive... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Augmented Reality Could Replace Physical Screens: Magic Leap

    Joshua
    25 Feb 2015 | 10:08 pm
    Augmented reality has the potential to replace physical screens like smartphones and smartwatches in the future, According to Magic Leap’s CEO and founder Rony Abovitz. In a Reddit’s session of “Ask... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Vegetables Come to Life with Augmented Reality

    Lucas
    24 Feb 2015 | 11:10 pm
    It is not unknown to parents that getting their kids to eat vegetables and fruits is not an easy task. In fact, it’s like moving a mountain. However, now with Powerful Plants, parents can encourage... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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